G4 Analytic Course

The Complete Google

Analytics Course

Boost Your Analytics Skills Today

Improve your website and your campaigns with the power of Google Analytics. Learn how to use reports, and interpret your data.

If you’re just getting started with Google Analytics (or haven’t logged in recently) I completely understand how daunting it can be. There are so many options, so much to learn, and you’re hit with what seems like a never-ending list of reports.

Are you stuck trying to figure out which report to use first?

Unsure about the accuracy of your data?

Looking to come up to speed on Google Analytics 4 (GA4) quickly?

Worried that Google Analytics isn’t correctly configured?

Are you finding conflicting advice in countless blog posts and YouTube videos?

Are you finding it difficult to understand what the data is telling you?

Ready to unlock the value hiding in Google Analytics?

WELL, YOU’RE IN THE RIGHT PLACE!

I’ve been teaching some of the biggest and smallest businesses around the world how to get the most out of their data and reports since Google Analytics was released in 2006. I’ve worked on projects for Google, I’ve consulted with clients and agencies, and I’ve coached thousands of people, showing them how to use Google Analytics.

In this course, you’re getting my very best Google Analytics training. It’s been refined to give you exactly what you need to succeed. There’s no fluff or filler. You get access to high-quality video lessons that are concise and actionable.

You will learn how to unlock the full value of Google Analytics. It’s finding the handful of reports that help you make a positive impact on your business. It might be three reports. It might be more. But it’s not trying to use every single report.

I’m going to take you through the reports and how to correctly configure Google Analytics. After completing the course you’ll know exactly where to find answers to the questions you’re asking about your website and your marketing campaigns.

Loves Data’s Google Analytics Complete course gives you everything you need to master Google Analytics. The course includes lessons, strategies, practical exercises and revision quizzes.

This is a comprehensive course for anybody wanting to learn the essentials for using Google Analytics, and it will also help you get your Google Analytics qualification.

By learning how to use Google Analytics the right way you’re going to save time understanding and interpreting your data. You’ll learn what the reports are telling you and how to apply them for your business.

My course will fast-track your Google Analytics skills and knowledge.

It’s suitable for people in marketing and technical roles wanting to get the most out of this powerful tool. It covers the basics right through to ways you can begin customizing Google Analytics. This makes it perfect if you’re in marketing because you can watch the introductory modules first and then move on to the advanced topics when they’re comfortable. And it’s great if you’re in a technical role because you can quickly jump to the lessons that are most important to you first.

Here are the key areas you’ll cover in the course:

UNLOCK THE VALUE OF YOUR OOGLE ANALYTICS DATA

Understand what critical metrics are telling you in Google Analytics

Use a measurement plan to align Google Analytics with your business objectives

The importance of applying context to your reports

How Google Analytics can be used for analysis and optimization

USE THE REPORT AND MAKE YOUR ATA ACTIONABLE

Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics (including age, gender, and interests)

Identify inbound marketing channels (and their performance) using the Acquisition reports, including custom campaigns, referrals, social, organic, and paid traffic

Discover how people are engaging with your website, identify the content their viewing, understand how people navigate pages and the actions they take

Report on conversions using ‘key events’ to see if your website and marketing channels are achieving their full potential (or if there’s room for improvement)

GO BEYOND THE STANDARD REPORTS

Create custom exploration reports for your own reporting and analysis needs

Create and apply comparisons and segments to analyze your audience in-depth (including your most valuable users, marketing channels, website content, and more)

Understand how metrics and dimensions work together to create your reports inside Google Analytics

ACCURATE TRACK YOUR MARKETING CAMPAIGNS

Use best practice tracking for all of your online marketing activities with Google Analytics

Analyze the performance of your organic (free) and paid marketing campaigns

Link Google Ads with Google Analytics for in-depth reporting of your paid campaigns

UNDERSTANDIN WHEN (AND HOW) PEOPLE CONVERT

Apply a framework to identify conversions you should be tracking for your business

Configure key events to measure conversions taking place on your website

Understand how your website and marketing impact key events and key event rate

Learn how attribution works inside Google Analytics and how you can use attribution to see how your different marketing channels work together

Use ecommerce tracking to report and analyze people purchasing on your website

CORRECT SET UP AND CONFIGURATION GOOGLE ANALYTICS

Best practices for setting up and configuring Google Analytics

Walkthrough configuration options and settings you can apply to your Google Analytics properties

ADVANCED GOOGLE ANALYTICS FEATURES

Understand the relationship between events and parameters

Learn how to use regular expressions (regex) to become a Google Analytics power-user

Use Google Tag Manager to streamline your implementation

Upload custom data to Google Analytics to supplement data in the standard reports

Track logged-in users across multiple devices

Join the course

LOVES DATA'S GOOGLE ANALYTICES TRAINING

High-quality HD video lessons

Guided walk-throughs

Practical exercises

Revision quizzes

Private course community

Course certificate

Unlimited lifetime access

Free updates.

JOIN THE COURSE FOR FREE